ORIGINAL:
When using ABC Co. to create campaigns, you’ll likely collaborate with multiple people. Each of these people may need access to a specific set of ABC’s resources and capabilities, based on their responsibilities. Use custom roles, org permissions, and org admins to help your team work safely, effectively, and with appropriate access permissions.
BETTER:
ABC’s custom roles, org permissions, and org admins allow you to safely and effectively collaborate with your team members. By granting users only the specific permissions necessary to complete their job, you strengthen the security of your campaigns, reduce the likelihood of user error, and increase efficiency.
EXPLANATION:
It’s best to start an opening paragraph with a noun, doing so brings immediate attention to the subject matter. Don’t add language to describe the probability of a scenario that can safely be assumed will occur; in this sentence the scenario is collaboration with other team members. Be mindful of words that describe probability. The original paragraph is made stronger by removing the words “likely” and “may.”